Instagram Verification. Yay or Nay?

Instagram verification, indicated by the coveted blue checkmark, is a status symbol on the platform. It signals to other users that a particular account is legitimate and has been verified by Instagram. While the verification process used to be reserved for celebrities and public figures, it's now available to anyone who meets Instagram's criteria. So is it worth the monthly fee? Here are a few pros and cons of paying for a blue check on Instagram.

Pros: 

Increased credibility: The blue checkmark on social media can increase an account's credibility and legitimacy in the eyes of followers and potential collaborators. This can lead to more business opportunities and collaborations.

Improved visibility: Verified accounts are more likely to appear in search results and recommended accounts, leading to increased visibility and exposure.

Protection against impersonation: If you have a public profile on social media, paying for a blue checkmark can protect you against impersonation accounts and fake profiles.

Access to exclusive features: Verified accounts on social media may have access to exclusive features like analytics, advertising, and customer support.

Cons:

Cost: Paying for a blue checkmark on social media with Meta's new program can be costly, with reports suggesting it may cost up to $1,000.

No guarantee: Even if you attempt to pay for a blue checkmark on social media, there is no guarantee that you will be approved for verification. Meta's verification process is selective, and they have strict guidelines for eligibility.

Risk of scams: Scammers may pose as verification service providers, taking advantage of social media users who are willing to pay for a blue checkmark. This can result in a loss of money and potentially damage to your social media account.

Limited benefits: While having a blue checkmark on social media can increase credibility and visibility, it doesn't necessarily lead to a significant increase in engagement or followers.

Paying for a blue checkmark on social media with Meta's new program can have its advantages, but it also comes with risks and no guarantee of success. It's important to carefully consider the potential benefits against the cost and weigh the risks before paying for a blue checkmark. Ultimately, building an authentic following and creating valuable content is the key to success on social media, whether you have a blue checkmark or not. That’s where our team can help! Schedule a free consultation with us now!