Are Photos still King on IG?

In a recent announcement, the founder of Instagram, Adam Mosseri, revealed that the social media platform will be prioritizing photo content over video content in 2023. This change may have an impact on how businesses and creators approach their social media strategy. We’re here to help explore what this means for your social media strategy and how you can adjust your approach! 

Why Prioritize Photo Over Video?

According to Mosseri, the decision to prioritize photo over video on Instagram is based on feedback from Instagram users who say they prefer to see more photos and less video content in their feeds. Additionally, Instagram's algorithm has found that users tend to spend more time engaging with photo content than video content.

How do you Adjust Your Social Media Strategy?

Focus on high-quality visuals: With photo content being prioritized, it's important to focus on creating high-quality visuals that are visually appealing and eye-catching. Invest in high-quality cameras and editing software to create stunning photos.

Incorporate text overlays: While Instagram will be prioritizing photo content, it doesn't mean you should abandon video altogether. Consider incorporating text overlays in your videos to make them more engaging and visually appealing.

Post at optimal times: With Instagram's algorithm favoring photo content, it's important to post at optimal times to ensure your content is seen by your audience. Use Instagram analytics to determine when your followers are most active and post during those times.

Use hashtags strategically: Hashtags are an important tool for reaching new audiences on Instagram. Use hashtags strategically to ensure your photo content is discovered by potential followers.

Engage with your audience: Engagement is key to building a loyal following on Instagram. Take the time to respond to comments and messages, and engage with your followers by liking and commenting on their content.

Instagram's decision to prioritize photo over video content in 2023 means that businesses and creators will need to adjust their social media strategy accordingly. Focus on creating high-quality visuals, post at optimal times, use hashtags strategically, and engage with your audience to build a loyal following on the platform. By adapting to these changes, you can continue to grow your brand and succeed on Instagram. Need social media assistance? Schedule a free consultation with us today!